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Sports marketing 2023 /

"Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the

Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, Florida : Richard K. Miller & Associates, 2022.
Edition:Twenty-first edition.
Series:RKMA market research handbook series.
Subjects:
Sports > United States > Marketing > Handbooks, manuals, etc.
Sports > United States > Marketing > Statistics.
Sports > Marketing > Handbooks, manuals, etc.
Sports > Marketing > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • PART I. THE U.S. SPORTS MARKET
  • 1. Market Summary
  • 2. Sports Fans
  • 3. Professional Sports
  • 4. Athletes
  • 5. Top Sports Cities
  • PART II. SPORTS MARKET SEGMENTS
  • 6. Advertising & Sponsorships
  • 7. Concessions
  • 8. Licensed Merchandise
  • 9. Sports Betting
  • 10. Sports Memorabilia
  • 11. Sports Travel
  • 12. Ticketing
  • PART III. SPORTS MEDIA
  • 13. Sports TV Broadcasting
  • 14. Sports Radio
  • 15. Sports Periodicals
  • 16. Newspaper Sports Sections
  • 17. Sports Online
  • 18. Podcasts
  • 19. Social Media
  • PART IV. MAJOR EVENTS
  • 20. All-Star Games
  • 21. College Football Playoff & Bowl
  • 22. FIFA Men's World Cup
  • 23. FIFA Women's World Cup
  • 24. Indianapolis 500
  • 25. Kentucky Derby
  • 26. NBA Finals
  • 27. NCAA Men's Final Four
  • 28. NCAA Women's Final Four
  • 29. Olympic Games
  • 30. Paralympics
  • 31. Rugby World Cup
  • 32. Stanley Cup
  • 33. Super Bowl
  • 34. World Series
  • PART V. PPROFESIONAL LEAGUE SPORTS
  • 35. Major League Baseball
  • 36. National Basketball Association
  • 37. National Football League
  • 38. National Hockey League
  • 39. Major League Soccer
  • 40. Women's National Basketball Association
  • PART VI. COLLEGIATE & HIGH SCHOOL SPORTS
  • 41. College Athletic Programs
  • 42. Division I Conferences
  • 43. NCAA Sports
  • 44. NCAA Football
  • 45. NCAA Men's Basketball
  • 46. NCAA Women's Basketball
  • 47. High School Sports
  • 48. Youth Team Sports
  • PART VII. FIGHTING SPORTS
  • 49. Boxing
  • 50. Ultimate Fighting Championship
  • 51. World Wrestling Entertainment
  • PART VIII. GOLF
  • 52. PGA Tour
  • 53. LPGA Tour
  • 54. Major Tournaments
  • PART IX. MOTORSPORTS
  • 55. Indycar
  • 56. Nascar
  • 57. Formula One
  • PART X. TENNIS
  • 58. APT Tour
  • 59. WTA Tour
  • 60. Major Tournaments.