Event success : maximizing the business impact of in-person, virtual, and hybrid experiences /

Bibliographic Details

Main Authors:	Alroy, Alon (Author), Ben-Shushan, Eran (Author), Katz, Boaz (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2022]
Subjects:	Special events. Marketing. Marketing EÌ?veÌ?nements speÌ?ciaux. marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book