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Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing /

Bibliographic Details
Main Author: Elsässer, Mathias (Author)
Format: Book
Language:English
Published: Stuttgart : ibidem-Verlag, [2022].
Subjects:
Marketing > Data processing.
Marketing.
Description
Physical Description:219 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references.
ISBN:3838216512
9783838216515