APA (7th ed.) Citation

Elsässer, M. (2022). Intelligent data-driven marketing: When physicists start thinking about marketing : from mad-man to math-man marketing. ibidem-Verlag.

Chicago Style (17th ed.) Citation

Elsässer, Mathias. Intelligent Data-driven Marketing: When Physicists Start Thinking About Marketing : From Mad-man to Math-man Marketing. Stuttgart: ibidem-Verlag, 2022.

MLA (9th ed.) Citation

Elsässer, Mathias. Intelligent Data-driven Marketing: When Physicists Start Thinking About Marketing : From Mad-man to Math-man Marketing. ibidem-Verlag, 2022.

Warning: These citations may not always be 100% accurate.