How People Buy Online : the Psychology Behind Consumer Behaviour /

Bibliographic Details
Main Author: Gupta, Seema
Corporate Author: Sage eReference (Online service)
Format: eBook
Language:English
Published: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Chapter 1 Psychology of a Digital Consumer
  • Chapter 2 Putting Science Back in Marketing
  • Chapter 3 How to Make Someone Say Yes
  • Chapter 4 Perceived Risk
  • Chapter 5 The Art of Fascination in Marketing
  • Chapter 6 Memory and Marketing
  • Chapter 7 Perception: How Customers See You
  • Chapter 8 Emotions in Marketing
  • Chapter 9 Why Do You Buy?
  • Chapter 10 Price Is aboutPerception!
  • Chapter 11 Social Media Marketing
  • Chapter 12 Designing the Perfect Website
  • Chapter 13 Power of Persuasive Writing
  • Chapter 14 The Power of Imagery