Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.
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| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Productivity Press,
2022.
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| Edition: | First edition. |
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- AcknowledgmentsAbout the AuthorCHAPTER 1: Understanding the CRMCHAPTER 2: The value for the organisationCHAPTER 3: Sales Process managementCHAPTER 4: Leads GenerationCHAPTER 5: Helping people (Customer Service)CHAPTER 6: Data ArchitectureCHAPTER 7: Reporting and forecastingCHAPTER 8: Implementing a CRMCHAPTER 9: How to select a CRM platform