Communicating with data visualisation : a practical guide /
How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on? This book is a step-by-step guide (honed through the authors' Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static chart...
| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, California :
SAGE Publications,
[2022]
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| Subjects: |
| Summary: | How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on? This book is a step-by-step guide (honed through the authors' Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics. Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to: Find the human stories in your datasets, Design a visual story that will resonate with your audience, Make a clear, persuasive visual that represents your data truthfully, Refine your work to ensure your visual expresses your story in the best possible way. This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts. |
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| Physical Description: | 352 pages : illustrations (some in color) ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 152974377X 9781529743777 1529743761 9781529743760 |