Consumer psychology : a study guide to qualitative research methods.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
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| Format: | eBook |
| Language: | English |
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[Place of publication not identified] :
Barbara Budrich,
2016.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation et cetera In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
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| Physical Description: | 1 online resource |
| ISBN: | 9783847408918 3847408917 |