The CW comes of age : essays on programming, branding and evolution /
Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-...
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| Format: | Book |
| Language: | English |
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Jefferson, North Carolina :
McFarland & Company, Inc., Publishers,
[2022].
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| Subjects: |
Table of Contents:
- Introduction / Ashley Lynn Carlson and Lisa K. Perdigao
- A "bridge-to-nowhere" : media rights capital and the network's decade-long hiatus from Sunday night programming / Kimberly A. Owczarski
- Color by the CW : how blackness has fared / Phillip Lamarr Cunningham
- The lowest ratings on prime time : the CW's business model / Caryn Murphy
- The cultural value of Jane the virgin and Crazy ex-girlfriend / Paola Brembilla
- From late childhood to emerging adulthood : representations of teenagers on the WB and the CW / Ashley Lynn Carlson
- It's the ladies' choice : female agency on Supergirl, Jane the virgin, Beauty the beast, and Reign / Marian R. Hjelmgren
- "There's no place like home" : Supernatural's domestic crisis / Lisa K. Perdigao
- Dare to define : the Arrowverse and the new television superhero / Michael G. Robinson and Kenneth Wagner
- #Clexa and #Sanvers fandom : questions of representation, reception, and fans' reactions / Mélanie Bourdaa
- The hybrid identities of The vampire diaries / Angela Tenga and Lisa K. Perdigao
- The superhero crossover event : an effective staple of the CW's programming / James F. Iaccino
- Deconstructing the CW's culture : iZombie and serial hybridization / Charles Joseph
- How do you build a problem like Riverdale : constructing the imagined community of the Archie universe / Brenna Clarke Gray and Peter Wilkins.