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The CW comes of age : essays on programming, branding and evolution /

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-...

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Bibliographic Details
Other Authors: Carlson, Ashley Lynn, 1981- (Editor), Perdigao, Lisa K. (Editor)
Format: Book
Language:English
Published: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2022].
Subjects:
CW Television Network > History.
Television broadcasting > United States > History > 21st century.
Television broadcasting > Marketing.
Television viewers > United States.
Television and women > United States.
Popular culture > United States > History > 21st century.
PERFORMING ARTS / Television / History & Criticism.

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