The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2021]
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Getting ready to do it right. 10 realities of nonprofit marketing
- Defining marketing in the nonprofit sector
- Nonprofit marketing plans in theory--and in the real world
- How nonprofits increase their marketing effectiveness over time
- Do your homework : listen to the world around you
- Answering the three most important nonprofit marketing questions. Define your community : who do you want to reach?
- Create a powerful message : what do you want to say?
- Spread your message further by telling great stories
- Adopt an attitude of gratitude
- Deliver your message : how and where are you going to say it?
- Building a community of supporters around you. Make it easy to find you and to connect with your cause
- Become an expert source for the media and decision makers
- Build engagement : stay in touch and keep the conversation going
- Empower your fans to build more support
- Doing it yourself without doing yourself in. Find the talent : keep learning and get good help
- Find the treasure : market your good cause on a tight budget
- Find the time : get more done in fewer hours
- Conclusion : how do you know whether you are doing a good job?