| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
in00004566721 |
| 003 |
OCoLC |
| 005 |
20210831151142.8 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
210217s2021 nju ob 001 0 eng |
| 010 |
|
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|a 2021005388
|
| 024 |
8 |
|
|a 99990663103
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|e pn
|c DLC
|d OCLCO
|d YDX
|d UKAHL
|d OCLCF
|d N$T
|d MUU
|
| 019 |
|
|
|a 1243967255
|
| 020 |
|
|
|a 9781119771043
|q electronic book
|
| 020 |
|
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|a 1119771048
|q electronic book
|
| 020 |
|
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|a 9781119771050
|q electronic book
|
| 020 |
|
|
|a 1119771056
|q electronic book
|
| 020 |
|
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|z 9781119771036
|q paperback
|
| 020 |
|
|
|z 111977103X
|
| 035 |
|
|
|a (OCoLC)1238131405
|z (OCoLC)1243967255
|
| 042 |
|
|
|a pcc
|
| 050 |
|
4 |
|a HF5415
|b .L47 2021
|
| 082 |
0 |
0 |
|a 658.8
|2 23
|
| 100 |
1 |
|
|a Leroux Miller, Kivi,
|d 1969-
|e author.
|
| 245 |
1 |
4 |
|a The nonprofit marketing guide :
|b high-impact, low-cost ways to build support for your good cause /
|c Kivi Leroux Miller.
|
| 250 |
|
|
|a Second edition.
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b John Wiley & Sons, Inc.,
|c [2021]
|
| 300 |
|
|
|a 1 online resource ( xxi, 242 pages) :
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Getting ready to do it right. 10 realities of nonprofit marketing -- Defining marketing in the nonprofit sector -- Nonprofit marketing plans in theory--and in the real world -- How nonprofits increase their marketing effectiveness over time -- Do your homework : listen to the world around you -- Answering the three most important nonprofit marketing questions. Define your community : who do you want to reach? -- Create a powerful message : what do you want to say? -- Spread your message further by telling great stories -- Adopt an attitude of gratitude -- Deliver your message : how and where are you going to say it? -- Building a community of supporters around you. Make it easy to find you and to connect with your cause -- Become an expert source for the media and decision makers -- Build engagement : stay in touch and keep the conversation going -- Empower your fans to build more support -- Doing it yourself without doing yourself in. Find the talent : keep learning and get good help -- Find the treasure : market your good cause on a tight budget -- Find the time : get more done in fewer hours -- Conclusion : how do you know whether you are doing a good job?
|
| 588 |
|
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|a Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed August 27, 2021)
|
| 650 |
|
0 |
|a Nonprofit organizations
|x Marketing.
|
| 650 |
|
7 |
|a Nonprofit organizations
|x Marketing.
|2 fast
|0 (OCoLC)fst01038920
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 776 |
1 |
8 |
|i Print version:
|a Leroux Miller, Kivi, 1969-
|t Nonprofit marketing guide.
|b Second edition.
|d Hoboken, New Jersey : Wiley, [2021]
|z 9781119771036
|w (DLC) 2021005387
|w (OCoLC)1238129869
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=6528126
|z Connect to the full text of this electronic book
|t 0
|
| 945 |
|
|
|b 294118
|
| 955 |
|
|
|a YBP purchased DDA e-records
|
| 980 |
|
|
|b ebook
|c 99990663103
|f NONFIC/S
|g 565701
|k USD
|m 70.00
|q 1
|s AcqMono Conventional
|t Demand driven acquisitions (DDA)
|u Vendor order reference number
|v ZYBP
|y PDA
|z Electronic resource
|
| 999 |
f |
f |
|i f9332ccd-f905-452f-8c77-eb5faa025052
|s 66736ee3-2283-40a0-9089-6262e04fe29c
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|s www_evans
|d Available Online
|t 0
|e HF5415 .L47 2021
|h Library of Congress classification
|