Table of Contents:
  • Introduction : modernity, racial difference, and fitness
  • Gendering muscle and selling corporal fragments : global designs and nationalist narratives in fitness media and commodities
  • Exceptionalist imageries : bunduda spectacle and gluteal muscularity in popular visual culture
  • Bunduda exporação : the whitened national symbol in global fitness culture
  • Fitness, alterity and orders of whiteness in the configuration of modern feminine corporalities
  • From magazines to social media : white masculine corporality and the Brazilian public sphere
  • Marginalized masculinities and the deviant muscularity : race, disability, and sexuality
  • Race and fitness space : signifying modern and unmodern fitness locales and praxis
  • Conclusion.