rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Data-driven public relations research
    sub title: 21st century practices and applications
  name:
    name part: Eggensperger, Jim
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Redcross, Natalie
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2019
    edition: First Edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Chapter 1 : Perspective on public relations research -- Chapter 2 : Truth and the researcher's attitude -- Chapter 3 : Starting to apply statistics -- Chapter 4 : Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Part Chapter 5 : Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Chapter 6 : -- Qualitative/categorical analysis -- Part 1 -- Chapter 7 : Qualitatibe/Categorical Analysis -- Part 2 -- Chapter 8 : Online and social media measurements -- Chapter 9 : Ethics in research -- Chapter 10 : Presenting research results -- Chapter 11 : Managing PR research -- Chapter 12 : Data-driven media relations -- Chapter 13 : Data-driven PR for nonprofit organizations -- Chapter 14 : Looking ahead in PR research -- Chapter 15 : Broadcast research -- Chapter 16 : Advertising research -- Appendix -- Barcelona principles -- Index.
  note: Jim Eggensperger and Natalie Redcross.
  note: Includes bibliographical references and index.
  subject:
    topic: Public relations
  subject:
    topic: Quantitative research
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Advertising & Promotion
  subject:
    topic: Public relations
  subject:
    topic: Quantitative research
  classification: HD59 .E44 2019
  classification: 659.2072
  related item:
    title info:
      title: Data-driven public relations research
    origin info:
      publisher: New York : Routledge, 2019.
    identifier: (DLC) 2018015466
  identifier: 9781315196688
  identifier: 1315196689
  identifier: 9781138717060
  identifier: 1138717061
  identifier: 9781138717077
  identifier: 113871707X
  identifier: 9781351767798
  identifier: 1351767798
  identifier: 9781351767781
  identifier: 135176778X
  identifier: 9781351767774
  identifier: 1351767771
  identifier: 2020692070
  identifier: 9781351767781 Ingram Content Group
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 180608
    record change date: 20200903144152.9
    record identifier: in00004563045
    language of cataloging:
      language term: eng