http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the unbeatable strategy of loving customers
Foreword: John Donahoe, CEO Nike -- Preface: The purpose of Net Promoter -- Introduction: Know your purpose (then live it) -- Lead with love (the unbeatable purpose) -- Aim for greatness (we all can be great) -- Love your customers (the quintessence of customer capitalism) -- Inspire your teams (to embrace a life of meaning and service) -- Respect your investors (loyalty-driven growth engines deliver true value) -- Honor the Golden Rule (but first, understand it) -- Be remarkable (not merely satisfactory) -- Be persistent (build culture-reinforcing systems) -- Be humble (Net Promoter 3.0 and beyond).
Fred Reichheld ; with Darci Darnell and Maureen Burns, Bain & Company, Inc..
Includes bibliographical references and index.
Boston, MA : Harvard Business Review Press, [2021]
CEA92DBE-7ED4-48DD-A9F4-39DDECF8E868 OverDrive, Inc.