rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Winning on purpose
    sub title: the unbeatable strategy of loving customers
  name:
    name part: Reichheld, Frederick F.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Darnell, Darci
    role:
      role term: author.
  name:
    name part: Burns, Maureen (Maureen Farrell)
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: mau
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource () : illustrations.
  table of contents: Foreword: John Donahoe, CEO Nike -- Preface: The purpose of Net Promoter -- Introduction: Know your purpose (then live it) -- Lead with love (the unbeatable purpose) -- Aim for greatness (we all can be great) -- Love your customers (the quintessence of customer capitalism) -- Inspire your teams (to embrace a life of meaning and service) -- Respect your investors (loyalty-driven growth engines deliver true value) -- Honor the Golden Rule (but first, understand it) -- Be remarkable (not merely satisfactory) -- Be persistent (build culture-reinforcing systems) -- Be humble (Net Promoter 3.0 and beyond).
  note: Fred Reichheld ; with Darci Darnell and Maureen Burns, Bain & Company, Inc..
  note: Includes bibliographical references and index.
  subject:
    topic: Relationship marketing
  subject:
    topic: Customer loyalty
  subject:
    topic: Consumer satisfaction
  subject:
    topic: Marketing research
  subject:
    topic: Word-of-mouth advertising
  subject:
    topic: Consumer satisfaction
  subject:
    topic: Customer loyalty
  subject:
    topic: Marketing research
  subject:
    topic: Relationship marketing
  subject:
    topic: Word-of-mouth advertising
  classification: HF5415.55 .R435 2021
  classification: 658.8/12
  related item:
    title info:
      title: Winning on purpose
    name:
      name part: Reichheld, Frederick F.
    origin info:
      publisher: Boston, MA : Harvard Business Review Press, [2021]
    identifier: (DLC) 2021025748
  identifier: 9781647821791
  identifier: 1647821797
  identifier: 9781647821784
  identifier: 2021025749
  identifier: CEA92DBE-7ED4-48DD-A9F4-39DDECF8E868 OverDrive, Inc.
  identifier: 9781647821791 O'Reilly Media
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: DLC
    record creation date: 210531
    record change date: 20220324114146.5
    record identifier: in00004562996
    language of cataloging:
      language term: eng