Beyond the visual : an introduction to researching multimodal phenomena /

Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Bringing together a wealth of analytical approaches, Beyond the Visual works across academic disciplines to share resources for conducting multimodal research across the social sc...

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Bibliographic Details
Main Author: Serafini, Frank (Author)
Other Authors: Leeuwen, Theo van (writer of foreword.)
Format: Book
Language:English
Published: New York : Teachers College Press, [2022].
Subjects:
Description
Summary:Beyond the Visual is a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Bringing together a wealth of analytical approaches, Beyond the Visual works across academic disciplines to share resources for conducting multimodal research across the social sciences. Beginning with a comprehensive overview of the theoretical foundations that support the array of analytical frameworks for researching multimodal phenomena, this book provides examples and outlines for novice and experienced researchers to conduct their own studies. Supported by research vignettes shared by some of the most renown scholars in the field of multimodality, Beyond the Visual provides a survey of fifteen different approaches for analyzing visual and multimodal phenomena.
Physical Description:xiii, 248 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 215-233) and index.
ISBN:9780807766859
0807766852
9780807766842
0807766844