Sport consumer behaviour : marketing strategies /
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| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2016.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- pt. I. Introduction and consumer segmentation. Introduction to sport consumer behaviour and decision-making
- Sport consumer segmentation
- pt. II. Inputs : external forces and branding. The sport product and the sport consumer
- Sport consumer behaviour and the influence of the socio-cultural environment
- pt. III. Processes : internal psychological components. Sport consumer motivation
- Constraints in sport management
- Sport consumer attitudes
- Personality and sport consumer behaviour
- pt. IV. Outputs : sport consumer connections and satisfaction. The psychological continuum model
- Stages of the psychological continuum model
- Sport involvement
- Sport team identification
- Service quality and customer satisfaction
- pt. V. An alternative perspective on sport consumer behaviour. Sport consumption and marketing empirical generalizatoins
- pt. VI. Case studies. pt. VII. Topics on interest for sport marketing.