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| LEADER |
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211117s2016 enk ob 001 0 eng d |
| 005 |
20230619015409.0 |
| 020 |
|
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|a 9781315691909 (electronic bk.)
|
| 020 |
|
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|a 1315691906 (electronic bk.)
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| 020 |
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|z 9781138912489
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|z 1138912484
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|z 9781138912496
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|z 1138912492
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|a GV716
|b .F86 2016
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| 082 |
0 |
4 |
|a 796.0688
|2 23
|
| 100 |
1 |
|
|a Funk, Daniel C.
|q (Daniel Carl),
|d 1964-
|e author.
|
| 245 |
1 |
0 |
|a Sport consumer behaviour :
|b marketing strategies /
|c Daniel C. Funk, Kostas Alexandris and Heath McDonald.
|
| 264 |
|
1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2016.
|
| 300 |
|
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|a 1 online resource (xvi, 327 pages.) :
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a pt. I. Introduction and consumer segmentation. Introduction to sport consumer behaviour and decision-making -- Sport consumer segmentation -- pt. II. Inputs : external forces and branding. The sport product and the sport consumer -- Sport consumer behaviour and the influence of the socio-cultural environment -- pt. III. Processes : internal psychological components. Sport consumer motivation -- Constraints in sport management -- Sport consumer attitudes -- Personality and sport consumer behaviour -- pt. IV. Outputs : sport consumer connections and satisfaction. The psychological continuum model -- Stages of the psychological continuum model -- Sport involvement -- Sport team identification -- Service quality and customer satisfaction -- pt. V. An alternative perspective on sport consumer behaviour. Sport consumption and marketing empirical generalizatoins -- pt. VI. Case studies. pt. VII. Topics on interest for sport marketing.
|
| 588 |
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Sports
|x Marketing
|v Case studies.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 (OCoLC)fst00876238
|
| 650 |
|
7 |
|a Sports
|x Marketing.
|2 fast
|0 (OCoLC)fst01130476
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| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a Taylor & Francis
|
| 776 |
1 |
8 |
|c Original
|z 9781138912489
|z 1138912484
|z 9781138912496
|z 1138912492
|w (DLC) 2016005908
|w (OCoLC)953918815
|
| 856 |
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|u http://proxy.library.tamu.edu/login?url=https://www.taylorfrancis.com/books/9781315691909
|z Connect to the full text of this electronic book
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|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e GV716 .F86 2016
|h Library of Congress classification
|
| 998 |
f |
f |
|a GV716 .F86 2016
|t 0
|l Available Online
|