Sport consumer behaviour : marketing strategies /

Bibliographic Details
Main Author:	Funk, Daniel C. (Daniel Carl), 1964- (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2016.
Subjects:	Sports > Marketing > Case studies. Consumer behavior. Sports > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (xvi, 327 pages.) :
Bibliography:	Includes bibliographical references and index.
ISBN:	9781315691909 (electronic bk.) 1315691906 (electronic bk.)