Tourism and hospitality management /
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Bingley :
Emerald Group Publishing Limited,
2016.
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| Edition: | First edition. |
| Series: | Advances in culture, tourism and hospitality research ;
v. 12. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Front Cover; Tourism and Hospitality Management; Copyright Page; Contents; List of Contributors; About the Editors; Editorial Board; Introduction; Part I
- Tourism Management; Part II
- Hospitality Management; Part III
- Tourism Education and Training; References; Part I: Tourism Management; Chapter 1 European Quality Award Winning Companies: A Situational Analysis; Introduction; Theoretical Considerations; Method; Findings; Conclusion and Implications; Acknowledgements; References; Chapter 2 Service Collaboration between Healthcare Service Providers and Tourism Agencies; Introduction.
- Theoretical ConsiderationsMethod; Findings; The Motivation for Strategic Collaboration; High Customer Orientation; Strategic Move; Contributory Effort to National Agenda; Conclusion and Implications; References; Chapter 3 The Transit Tourists in Hong Kong; Introduction; Theoretical Considerations; Air Transport and Tourism; Transit Tourism as an Urban Tourism Phenomenon; Definition of Transit Passengers; Method; Findings; Discussion; Conclusion and Implications; Acknowledgments; References; Chapter 4 An Actor Network Perspective of Tourism Open Data; Introduction; Theoretical Considerations.
- MethodFindings; Conclusion and Implications; Acknowledgments; References; Appendix; Chapter 5 Marketing of Tourism Products through the Russian Social Media Channel VKontakte; Introduction; Theoretical Considerations; Social Media in Russia; Groups in Social Media; Findings; Changes in the Number of Members; Discussion Topics; Groups in VK Connected to Tourism to the Republic of Karelia; Discussion Topics; Conclusion and Implications; Acknowledgments; References; Chapter 6 Key Stakeholders in Cruise Traffic: An Application to Spanish Cruise Ports; Introduction; Theoretical Considerations.
- MethodFindings; Conclusion and Implications; References; Chapter 7 Revenue Management: Profit Optimisation for Hong Kong Travel Agencies; Introduction; Shrinking Margins of Small- and Medium-Sized Enterprises; Requirements for RM in Travel Agencies; RM
- The Basics; Profit Optimisation Strategies for Hong Kong Travel Agencies; Perishable Inventory; Predictable Demand; Segmentation; Reservation Made in Advance; Limited Capacity; Appropriate Cost and Pricing Structure; Conclusions and Implications; References; Part II: Hospitality Management; Chapter 8 Diffusion Patterns in Loyalty Programs.
- IntroductionTheoretical Considerations; Method; Findings; Conclusion and Implications; References; Chapter 9 Surprise, Hospitality, and Customer Delight in the Context of Hotel Services; Introduction; Literature Review; Hospitality; Surprise; Delight; Methodology; Results; Hospitality as Mediating Variable between Surprise and Customer Delight; Hospitality as Moderating Variable between Surprise and Customer Delight; Discussion; The Relationship between Surprise Service Experience and Customer Delight in the Context of Hotel Services.