Marketing communications in emerging economies. Volume II, Conceptual issues and empirical evidence /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Anning-Dorson, Thomas (Editor), Hinson, Robert (Robert Ebo) (Editor), Coffie, Stanley (Editor), Bosah, Genevieve (Editor), Abdul-Hamid, Ibn Kailan (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, 2022.
Series:	Palgrave studies of marketing in emerging economies.
Subjects:	Communication in marketing > Developing countries. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

1. Traditional and Contemporary Notions of Marketing Communications
2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix
3. Marketing Communication Planning for SMEs in Emerging Markets
4. Communicating Corporate Social Responsibility Initiatives: A focus on COVID-19
5. Ithemba lila nyuka (Hope is Rising): Responding to Customer Emotions during Uncertainties Kelebogile Makhafola and Thomas Anning-Dorson
6. Perception of Integrated Marketing Communications practice: Evidence from rural and community banks
7. Exploring Drivers of Performance in Advertising Firms in Ghana: A Per-spective of Attribution Theory
8. Using Social Media Communication to Enact Brand Purpose During A Global Health Pandemic
9. Aesthetics Response to Point-of- Purchase Advertising and Purchase Inten-tions of Groceries
10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications
11. Integrated Marketing Communications in Emerging Economies Conclusions and Recommendations.