rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communications in emerging economies
    part number: Volume II
    part name: Conceptual issues and empirical evidence
  title info:
    title: Conceptual issues and empirical evidence
  name:
    name part: Anning-Dorson, Thomas
    role:
      role term: editor.
  name:
    name part: Hinson, Robert (Robert Ebo)
    role:
      role term: editor.
  name:
    name part: Coffie, Stanley
    role:
      role term: editor.
  name:
    name part: Bosah, Genevieve
    role:
      role term: editor.
  name:
    name part: Abdul-Hamid, Ibn Kailan
    role:
      role term: editor.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: sz
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource ( 1 volume) : illustrations (black and white).
  table of contents: 1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A focus on COVID-19 -- 5. Ithemba lila nyuka (Hope is Rising): Responding to Customer Emotions during Uncertainties Kelebogile Makhafola and Thomas Anning-Dorson -- 6. Perception of Integrated Marketing Communications practice: Evidence from rural and community banks -- 7. Exploring Drivers of Performance in Advertising Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A Global Health Pandemic -- 9. Aesthetics Response to Point-of- Purchase Advertising and Purchase Inten-tions of Groceries -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11. Integrated Marketing Communications in Emerging Economies Conclusions and Recommendations.
  note: Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid, editors.
  subject:
    geographic code: d------
  subject:
    topic: Communication in marketing
    geographic: Developing countries
  classification: HF5415.123 .M37 2022
  classification: 658.8/02
  related item:
    title info:
      title: Marketing communications in emerging economies. Volume II, Conceptual issues and empirical evidence
    origin info:
      publisher: Basingstoke : Palgrave Macmillan, 2021
    identifier: (OCoLC)1272884440
  related item:
    title info:
      title: Palgrave studies of marketing in emerging economies
  identifier: 9783030813376
  identifier: 3030813371
  identifier: 9783030813369
  identifier: 3030813363
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: GW5XE
    record creation date: 220124
    record change date: 20220129140051.0
    record identifier: in00004552306
    language of cataloging:
      language term: eng