Cover Image

Marketing communications in emerging economies. Volume II, Conceptual issues and empirical evidence /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Anning-Dorson, Thomas (Editor), Hinson, Robert (Robert Ebo) (Editor), Coffie, Stanley (Editor), Bosah, Genevieve (Editor), Abdul-Hamid, Ibn Kailan (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2022.
Series:Palgrave studies of marketing in emerging economies.
Subjects:
Communication in marketing > Developing countries.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( 1 volume) : illustrations (black and white).
ISBN:9783030813376
3030813371