Entrepreneurship /
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill Education,
[2020].
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| Edition: | Eleventh edition. |
| Subjects: |
Table of Contents:
- Part I: The Entrepreneurial Perspective : 1. The Entrepreneurial Mind-set ; 2. Corporate Entrepreneurship ; 3. Generating and Exploiting New Entries
- Part II: From Idea to the Opportunity : 4. Creativity and the Business Idea ; 5. Identifying and Analyzing Domestic and International Opportunities ; 6. Protecting the Idea and Other Legal Issues for the Entrepreneur
- Part III: From the Opportunity to the Business Plan : 7. The Business Plan ; 8. The Marketing Plan ; 9. The Organizational Plan ; 10. The Financial Plan
- Part IV: From the Business Plan to Funding the Venture : 11. Sources of Capital ; 12. Informal Risk Capital, Venture Capital, and Going Public
- Part V: From Funding the Venture to Launching, Growing and Ending the New Venture : 13. Strategies for growth and Managing the Implications of growth ; 14. Accessing Resources for Growth from External Sources ; 15. Succession Planning and Strategies for Harvesting and Ending the Venture
- Part VI: Cases.