Storytelling and market research : a practical user guide /

Bibliographic Details

Main Author:	John, C. Frederic (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2022.
Subjects:	Marketing research. Business communication. Business presentations. Storytelling. BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Business Communication / General BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations Electronic books.
Online Access:	Connect to the full text of this electronic book