Cover Image

Selling IT : the science of selling, buying and deal-making /

Bibliographic Details
Main Authors: Mukhopadhyay, Sandip (Author), Pingali, Srinivas (Author), Satyam, Amitabh (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: New York, NY : Routledge, 2022.
Subjects:
Information technology > Marketing.
Information technology > Vocational guidance.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / General
SOCIAL SCIENCE / General
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Understanding IT market
  • Business value of IT
  • IT project management essentials
  • Sales and bid management process
  • Buying IT
  • Client and account management
  • Marketing and sales enablement
  • Leading with digital
  • Selling cloud to enterprises
  • Careers in IT
  • today and tomorrow.