http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Katarzyna Sanak Kosmowska ; translated by Jasper Tilbury and Mark Aldridge.
Includes bibliographical references and index.
Katarzyna Sanak-Kosmowska - PhD in Economics, MSc in Psychology, Assistant Professor, Department of Marketing, College of Management Sciences and Quality, Cracow University of Economics, Poland. Her research interests include online marketing communication, the psychology of consumer behaviour, and advertising. She is the author of Rola SerwisoÌ?w SpoÅ‚ecznosiÌ€ciowych w Komunikacji Marketingowej Marki (The Role of Social Networking in Brand Marketing Communications). She is a member of the American Marketing Association, member of the International Association of Researchers and Scientists in Latvia, member of the Polish Scientific Marketing Association, and member of the Spokespersons for Science Association.
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Marketing / Multilevel
BUSINESS & ECONOMICS / Marketing / General
Abingdon, Oxon ; New York, NY : Routledge, 2021