rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Evaluating social media marketing
    sub title: social proof and online buyer behaviour
  name:
    name part: Sanak-Kosmowska, Katarzyna
    name part: 1984-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Tilbury, Jasper
    role:
      role term: translator.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2022
    copyright date: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource () : illustrations.
  note: Katarzyna Sanak Kosmowska ; translated by Jasper Tilbury and Mark Aldridge.
  note: Includes bibliographical references and index.
  note: Katarzyna Sanak-Kosmowska - PhD in Economics, MSc in Psychology, Assistant Professor, Department of Marketing, College of Management Sciences and Quality, Cracow University of Economics, Poland. Her research interests include online marketing communication, the psychology of consumer behaviour, and advertising. She is the author of Rola SerwisoÌ?w SpoÅ‚ecznosiÌ€ciowych w Komunikacji Marketingowej Marki (The Role of Social Networking in Brand Marketing Communications). She is a member of the American Marketing Association, member of the International Association of Researchers and Scientists in Latvia, member of the Polish Scientific Marketing Association, and member of the Spokespersons for Science Association.
  subject:
    topic: Internet marketing
  subject:
    topic: Consumer behavior
    topic: Social aspects
  subject:
    topic: Social psychology
  subject:
    topic: BUSINESS & ECONOMICS / Marketing / Research
  subject:
    topic: BUSINESS & ECONOMICS / Marketing / Multilevel
  subject:
    topic: BUSINESS & ECONOMICS / Marketing / General
  subject:
    topic: Consumer behavior
    topic: Social aspects
  subject:
    topic: Internet marketing
  subject:
    topic: Social psychology
  subject:
    topic: Marketing
  subject:
    topic: Sociale media
  subject:
    topic: Consumentengedrag
  subject:
    topic: Sociale aspecten
  classification: HF5415.1265 .S245 2022
  classification: 658.8/72
  related item:
    title info:
      title: Evaluating social media marketing
    name:
      name part: Sanak-Kosmowska, Katarzyna, 1984-
    origin info:
      publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021
    identifier: (DLC) 2021026371
  related item:
    title info:
      title: Routledge studies in marketing ; 22
  identifier: 9781003128052
  identifier: 100312805X
  identifier: 9781000480375
  identifier: 1000480372
  identifier: 9781000480412
  identifier: 1000480410
  identifier: 9780367646523
  identifier: 9780367651459
  identifier: 2021026372
  identifier: 9781003128052 Taylor & Francis
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: DLC
    record creation date: 210528
    record change date: 20220113145729.6
    record identifier: in00004549498
    language of cataloging:
      language term: eng