Cover Image

Multiply your business value through brand & AI /

Bibliographic Details
Main Author: Narayan, Rajan (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edition:First edition.
Series:Marketing collection.
Subjects:
Artificial intelligence.
Marketing.
Branding (Marketing)
AI.
ML.
Brand.
Advertising.
Digital.
Customer.
Customer-service.
Brand strategy.
Communication.
Brand experience.
Customer loyalty.
Customer experience.
Technology.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Chapter 1. Current situation
  • Chapter 2. Brand, a guarantee of value
  • Chapter 3. An introduction to AI
  • Chapter 4. The caveats of using AI
  • Chapter 5. Using AI to identify and get insights about customers
  • Chapter 6. AI and brand development
  • Chapter 7. AI and creativity
  • Chapter 8. AI in customer engagement
  • Chapter 9. Improving the customer's brand experience using AI
  • Chapter 10. The balance sheet
  • Chapter 11. The future landscape
  • Chapter 12. Starting the process.