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The communicating principal : practical strategies for school leaders /

Bibliographic Details
Main Authors:	Marquis, Trinette (Author), Nash, Natalie A., 1970- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Lanham, Maryland : Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2022]
Subjects:	School principals. Communication in education. Educational leadership. School management and organization. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

<P><span style="font-weight:bold;">Foreword</span></p><p><span style="font-weight:bold;">Acknowledgments</span></p><p><span style="font-weight:bold;">Introduction</span></p><p><span style="font-weight:bold;">Chapter 1.</span><span> The Case for Effective Communication: The Communication Principle</span></p><p><span style="font-weight:bold;">Section I. Research</span></p><p><span style="font-weight:bold;">Chapter 2.</span><span> Research as a Foundation</span></p><p><span style="font-weight:bold;">Chapter 3.</span><span> Qualitative Research</span></p><p><span style="font-weight:bold;">Section II. Planning</span></p><p><span style="font-weight:bold;">Chapter 4.</span><span> Understanding Your Audiences</span></p><p><span style="font-weight:bold;">Chapter 5.</span><span> Planning Your Work</span></p><p><span style="font-weight:bold;">Chapter 6.</span><span> Messaging</span></p><p><span style="font-weight:bold;">Section III. Implementation</span></p><p><span style="font-weight:bold;">Chapter 7.</span><span> Communication Channels</span></p><p><span style="font-weight:bold;">Chapter 8.</span><span> Social Media</span></p><p><span style="font-weight:bold;">Chapter 9.</span><span> Supportive Systems</span></p><p><span style="font-weight:bold;">Chapter 10.</span><span> Crisis Communication</span></p><p><span style="font-weight:bold;">Chapter 11.</span><span> Working with the Media</span></p><p><span style="font-weight:bold;">Chapter 12.</span><span> Internal Communication</span></p><p><span style="font-weight:bold;">Chapter 13.</span><span> Culture Building</span></p><p><span style="font-weight:bold;">Chapter 14.</span><span> Customer Service</span></p><p><span style="font-weight:bold;">Section IV. Evaluating</span></p><p><span style="font-weight:bold;">Chapter 15.</span><span> Measuring Your Work</span></p><p><span style="font-weight:bold;">Chapter 16.</span><span> Data Collection</span></p><p><span style="font-weight:bold;">Chapter 17.</span><span> Analytics</span></p><p><span style="font-weight:bold;">Section V. In Closing</span></p><p><span style="font-weight:bold;">Chapter 18.</span><span> Leading</span></p><p><span style="font-weight:bold;">Appendix A</span></p><p><span style="font-weight:bold;">Appendix B</span></p><p><span style="font-weight:bold;">Glossary</span></p><p><span style="font-weight:bold;">Additional Resources</span></p><p><span style="font-weight:bold;">About the Authors</span></p>