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How to become a master of persuasion : establishing value and convincing your customers of it /

Bibliographic Details
Main Author: Treacy, Tony (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edition:First edition.
Series:Corporate communication collection.
Subjects:
Persuasion (Psychology)
Communication in management.
Business communication.
Pitching.
Presenting.
Business storytelling.
Persuading.
Communicating.
Impressing.
Influencing.
Speaking.
Business process.
Word craft.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Chapter 1. Why persuasion is at the heart of pitching
  • Chapter 2. Step 1
  • Communication objective
  • Chapter 3. Step 2
  • Meeting goal
  • Chapter 4. Step 3
  • Story plan
  • Chapter 5. Case studies
  • Chapter 6. Step 4
  • Content
  • Chapter 7. Step 5
  • Style and language
  • Chapter 8. Step 6
  • Pitch and presentation
  • Chapter 9. How to use the six-step process.