Direct selling : a global and social business model /

Bibliographic Details
Main Authors:	Cochran, Sara L., 1981- (Author), Coughlan, Anne T. (Author), Crittenden, Victoria Lynn (Author), Crittenden, William F. (Author), Ferrell, Linda K. (Author), Luce, W. Alan (Author), Peterson, Robert A. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edition:	First edition.
Series:	Selling and sales force management collection.
Subjects:	Direct selling. Direct marketing. Social selling. Empowering people. Business model. Channel of distribution. Gig economy. Independent contractors. Micro-entrepreneurs. Entrepreneurial spirit. Compensation plans. Ethics and compliance. Go-to-market strategy. High tech > high touch. Code of ethics. Self-efficacy. B2C marketplace. Economic and social benefits. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. Entrepreneurial underpinnings of direct selling / Sara L. Cochran
Chapter 2. Direct selling
from camels to cyberspace / W. Alan Luce and Victoria L. Crittenden
Chapter 3. Direct selling distributor compensation plans / Anne T. Coughlan
Chapter 4. Ethics and compliance in direct selling / Linda K. Ferrell and O.C. Ferrell
Chapter 5. Direct selling in the global marketplace / William F. Crittenden and Victoria L. Crittenden
Chapter 6. On the beneï¬?ts of direct selling / Robert A. Peterson
Chapter 7. Opportunities and challenges in direct selling / Victoria L. Crittenden and William F. Crittenden.