rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: international encyclopedia of strategic communication
  title info:
    title: Encyclopedia of strategic communication
  name:
    name part: Heath, Robert L. (Robert Lawrence)
    name part: 1941-
    role:
      role term: editor.
  name:
    name part: Johansen, Winni
    role:
      role term: editor.
  name:
    name part: International Communication Association
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Encyclopedia
  genre: encyclopedias.
  genre: Encyclopedias.
  genre: Encyclopédies.
  origin info:
    place:
      place term: nju
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (3 volumes (xxxiii, 1815 pages.).
  abstract: About this reference work: The definitive international reference on strategic communicationThe term “strategic communication” traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication. Reflecting the current international trend within communication studies generally, this timely reference explores current efforts on the part of thought leaders and practitioners worldwide to critique, integrate, and reengineer forms, structures, functions of, and purposes for external and internal communication of organizations. To that end, the editors have enlisted a multidisciplinary team of authors, including scholars and industry professionals from around the globe who share their insights and expertise within the four major areas of strategy, organization, management, and sociocultural impact. Defines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication Addresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations’ and those whom they seek to influenceGoes beyond traditional, US-dominated perspectives to provide an international approachExplores strategic communication from a much-needed sociocultural perspectiveExamines strategic communication’s role beyond corporate persuasion and offers a broader vie…
  table of contents: V. 1.A-E -- v. 2. F-Q -- v. 3. R-Z, Index.
  note: editors-in-chief, Robert L. Heath, Winni Johansen ; associate editors, Jesper Falkheimer, Kirk Hallahan, Juliana J.C. Raupp, Benita Steyn.
  note: Includes bibliographical references and index.
  subject:
    topic: Communication in organizations
    genre: Encyclopedias
  subject:
    topic: Communication in management
    genre: Encyclopedias
  subject:
    topic: Business communication
    genre: Encyclopedias
  subject:
    topic: Communication dans les organisations
    genre: Encyclopédies
  subject:
    topic: Communication en gestion
    genre: Encyclopédies
  subject:
    topic: Communication dans l'entreprise
    genre: Encyclopédies
  subject:
    topic: Business communication
  subject:
    topic: Communication in management
  subject:
    topic: Communication in organizations
  classification: HD30.3 .I588 2018 Electronic
  classification: 658.4/5
  related item:
    identifier: (DLC) 2018016661
    identifier: (OCoLC)1038035830
  related item:
    title info:
      title: Wiley Blackwell-ICA international encyclopedias of communication
  identifier: 9781119010722
  identifier: 1119010721
  identifier: 9781119010715
  identifier: 1119010713
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: YDX
    record creation date: 190128
    record change date: 20221110220625.8
    record identifier: in00004548850
    language of cataloging:
      language term: eng