Securing the MRAP : lessons learned in marketing and military procurement /
In this book James Hasik explores how mine-resistant, ambush-protected vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
College Station :
Texas A&M University Press,
[2021].
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| Edition: | First edition. |
| Series: | Williams-Ford Texas A&M University military history series ;
no. 169. |
| Subjects: |
Table of Contents:
- Disruptive Threat, Disruptive Solution
- On Military, Political, and Industrial Adaptation
- On Marketing to the Military
- Insurgents and Industrialists : 1972-2004
- Mavericks and Marketers : 2005-2006
- Politicians and Logisticians : 2007-2008
- Solutions and Institutions : 2009-2019
- On Defeating the Next Improvised Explosive Device.