http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
lessons learned in marketing and military procurement
In this book James Hasik explores how mine-resistant, ambush-protected vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow.
Disruptive Threat, Disruptive Solution -- On Military, Political, and Industrial Adaptation -- On Marketing to the Military -- Insurgents and Industrialists : 1972-2004 -- Mavericks and Marketers : 2005-2006 -- Politicians and Logisticians : 2007-2008 -- Solutions and Institutions : 2009-2019 -- On Defeating the Next Improvised Explosive Device.
Includes bibliographical references and index.
Williams-Ford Texas A&M University military history series ; no. 169