The artful journey : cultivating and soliciting the major gift /

Here is the first really practical book on major gift fundraising. You'll find a step-by-step guide to ensuring effective cultivation and a successful ask. The book promises a fail-proof roadmap-and it delivers. Sturtevant is a master gift-crafter and practitioner. He is one of the most highly...

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Bibliographic Details
Main Author:	Sturtevant, William T.
Format:	Book
Language:	English
Published:	Chicago : Institutions Press, [2004].
Subjects:	Fund raising > Handbooks, manuals, etc. Charities > Finance > Handbooks, manuals, etc. Nonprofit organizations > Finance > Handbooks, manuals, etc. Endowments > Handbooks, manuals, etc.

Table of Contents:

The philanthropic carpet ride
The tenets and principles of a fundraising philosophy
Understanding your donors
The major gift dynamic
Marketing concepts and the major gift puzzle
Moves management: the fail safe tool of nurturing fundraising
Determinants of success in asking for the gift
The ultimate move, making the ask, preparing to respond
Active listening: the essential tool for the successful major gifts fundraiser
Do you nurture or sell? Issues of importance for the nonmanipulative fundraiser
The care, nurturing, and training of boards, volunteers and advisory groups
Stewardship and the good giving experience
Funding goals
Modified feasibility study
A potpourri of important issues
The magic carpet ride: The philanthropic journey.