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Portfolio building activities in social media : exercises in strategic communication /

"Portfolio Building Activities in Social Media features over 125 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on...

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Bibliographic Details
Main Author: Freberg, Karen June (Author)
Format: Book
Language:English
Published: London ; Washington DC : SAGE, [2022]
Edition:[Second edition].
Subjects:
Internet marketing.
Internet in publicity.
Internet in public relations.
Social media.
Table of Contents:
  • Introduction to social media : an art and science
  • Ethical and legal fundamentals of social media
  • Personal and professional branding for social media
  • Diversity and inclusion in social media
  • Industry qualifications and roles in social media
  • Research in social media : listening, monitoring, and analysis
  • Strategic planning for social media
  • Influencer marketing
  • Paid media
  • Strategic writing for social media
  • Audience segmentation and analysis
  • Creating, managing and curating content (strategies, tactics, and key messages)
  • Measurement, evaluation, budget and calendar considerations for social media
  • How social media is applied : exploring different specializations + case studies I
  • How social media is applied : exploring different specializations + case studies II
  • What does the social media world have that is new?