rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Portfolio building activities in social media
    sub title: exercises in strategic communication
  name:
    name part: Freberg, Karen June
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  origin info:
    place:
      place term: enk
    date issued: 2022
    edition: [Second edition].
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: pages cm
  abstract: "Portfolio Building Activities in Social Media features over 125 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"--
  table of contents: Introduction to social media : an art and science -- Ethical and legal fundamentals of social media -- Personal and professional branding for social media -- Diversity and inclusion in social media -- Industry qualifications and roles in social media -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Influencer marketing -- Paid media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing and curating content (strategies, tactics, and key messages) -- Measurement, evaluation, budget and calendar considerations for social media -- How social media is applied : exploring different specializations + case studies I -- How social media is applied : exploring different specializations + case studies II -- What does the social media world have that is new?
  note: Karen Freberg.
  subject:
    topic: Internet marketing
  subject:
    topic: Internet in publicity
  subject:
    topic: Internet in public relations
  subject:
    topic: Social media
  subject:
    topic: Internet in public relations
  subject:
    topic: Internet in publicity
  subject:
    topic: Internet marketing
  subject:
    topic: Social media
  classification: HF5415.1265 .F735 2022
  classification: 659.20285/4678
  identifier: 9781071828038
  identifier: 1071828037
  identifier: 9781071828052
  identifier: 9781071828069
  identifier: 9781071828045
  identifier: 2021012620
  record info:
    record content source: LBSOR/DLC
    record creation date: 210416
    record change date: 20220111161118.8
    record identifier: in00004548713
    language of cataloging:
      language term: eng