rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social marketing research for global public health
    sub title: methods and technologies
  name:
    name part: Evans, W. Douglas
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 295 pages : illustrations ; 24 cm
  table of contents: Introduction to social marketing research -- Research methods and evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.
  note: W. Douglas Evans.
  note: Includes bibliographical references and index.
  subject:
    topic: Public health
    topic: Marketing
  subject:
    topic: Social marketing
  subject:
    topic: Public Health
  subject:
    topic: Social Validity, Research
    topic: methods
  subject:
    topic: Social Marketing
  subject:
    topic: Marketing of Health Services
  subject:
    topic: Social Media
  classification: RA427 .E92 2016
  classification: 362.1068/8
  classification: 2016 G-349
  classification: WA 20.5
  classification: WA 20.5 E924s 2016
  identifier: 9780199757398 (pbk. ; alk. paper)
  identifier: 0199757399 (pbk. ; alk. paper)
  identifier: 9780190606459 (updf)
  identifier: 9780190606466 (epub)
  identifier: 2016000593
  record info:
    record content source: DLC
    record creation date: 160205
    record change date: 20170830101007.0
    record identifier: in00004537959
    language of cataloging:
      language term: eng