Social marketing research for global public health : methods and technologies /

Bibliographic Details
Main Author:	Evans, W. Douglas (Author)
Format:	Book
Language:	English
Published:	[New York] : Oxford University Press, [2016]
Subjects:	Public health > Marketing. Social marketing. Public Health. Social Validity, Research > methods. Social Marketing. Marketing of Health Services. Social Media.

Description
Physical Description:	xvii, 295 pages : illustrations ; 24 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9780199757398 (pbk. ; alk. paper) 0199757399 (pbk. ; alk. paper)