Media messages and public health : a decisions approach to content analysis /

Bibliographic Details
Other Authors:	Jordan, Amy B. (Amy Beth)
Format:	eBook
Language:	English
Published:	New York : Routledge, 2009.
Series:	Communication series. Applied communication.
Subjects:	Mass media in health education. Content analysis (Communication) Health behavior. Communication in medicine. Health Education. Mass Media. Attitude to Health. Health Behavior. Health Promotion. Information Dissemination > methods. Ebooks. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Using theory to inform content analysis
Linking content analysis and media effects research
Defining and measuring key content variables
Sampling and content analysis: an overview of the issues
Reliability for content analysis
Research ethics in content analysis
Teens and the new media environment: challenges and opportunities
Sexually explicit content viewed by teens on the Internet
(De)coding television's representation of sexuality: beyond behaviours and dialogue
Linking media content to media effects: the RAND television and adolescent sexuality study
Health messages on prime-time television : a longitudinal content analysis
Receiver-oriented message analysis: lessons from alcohol advertising
Violent video games: challenges to assessing content patterns
Non-academic audiences for content analysis research
Advancing the science of content analysis