Chinese and Indian medicine today : branding Asia /

"This book discusses Asian medicine, which puts enormous emphasis on prevention and preservation of health, and examines how, in recent decades, medical schools in Asia have been increasingly shifting toward a curative approach. It offers an ethnographic investigation of the scenarios in China...

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Bibliographic Details
Main Author:	Islam, Md. Nazrul, 1973- (Author)
Format:	Book
Language:	English
Published:	Singapore : Springer, [2017]
Subjects:	Medicine, Chinese Traditional > trends. Medicine, Ayurvedic > trends. Phytotherapy. Philosophy, Medical. Commodification. Marketing. China. India. Medicine, Chinese. Herbs > Therapeutic use. Medicine > India.

Table of Contents:

Introduction
History, theory, and method from the classical texts
Professionalization according to Western line : education and health service delivery
Commodification and commercialization
Manufacturing magic bullets
New consumption : rise of health tourism.