rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing nutrition
    sub title: soy, functional foods, biotechnology, and obesity
  name:
    name part: Wansink, Brian.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ilu
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: 206 pages ; 24 cm.
  table of contents: Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
  note: Brian Wansink.
  note: Includes bibliographical references and index.
  subject:
    topic: Communication in diet therapy
  subject:
    topic: Patient education
  subject:
    topic: Food habits
  subject:
    topic: Nutrition
  subject:
    topic: Marketing
  subject:
    topic: Nutritional Physiological Phenomena
  subject:
    topic: Consumer Behavior
    topic: economics
  subject:
    topic: Food Industry
    topic: economics
  classification: RM214.3 .W36 2005
  classification: 615.8/54
  classification: 2005 J-692
  classification: QU 145 W251m 2005
  related item:
    title info:
      title: Food series
  identifier: 0252029429 (cloth : alk. paper)
  identifier: 9780252029424 (cloth : alk. paper)
  identifier: 2004002526
  record info:
    record content source: DNLM/DLC
    record creation date: 040204
    record change date: 20191205081321.0
    record identifier: in00004518142
    language of cataloging:
      language term: eng