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101 veterinary marketing questions answered /

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Bibliographic Details
Main Author: Brogdon, Robin
Corporate Author: American Animal Hospital Association
Format: Book
Language:English
Published: Lakewood, Colo. : AAHA Press, [2011]
Subjects:
Veterinary services > Administration.
Marketing > United States.
Marketing > organization & administration.
Veterinary Medicine > organization & administration.
Hospitals, Animal.
United States.
Table of Contents:
  • Message and brand development
  • Staff and staff training
  • Client satisfaction
  • Acquiring new clients
  • Client education and compliance
  • Public relations
  • Advertising and promotions
  • Using technology
  • Budgeting
  • Weighing costs and benefits
  • Referral practices.