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Marketing health services /

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Bibliographic Details
Main Author: Thomas, Richard K., 1944-
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Chicago : Arlington, VA : Health Administration Press ; AUPHA Press, [2005]
Subjects:
Medical care > Marketing.
Electronic books.
Marketing of Health Services.
Health Services Administration > economics.
Ebook.
Online Access:Connect to the full text of this electronic book.
Table of Contents:
  • Healthcare marketing: history and concepts
  • Understanding healthcare markets
  • Healthcare marketing techniques
  • Managing and supporting the marketing effort
  • The future of healthcare marketing
  • Glossary
  • Index.