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Health services marketing : a practitioner's guide /

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Bibliographic Details
Main Author: Thomas, Richard K., 1944-
Format: Book
Language:English
Published: New York, NY : Springer, [2008]
Subjects:
Medical care > Marketing.
Marketing of Health Services.
Description
Physical Description:xi, 160 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9780387736044 (pbk. : alk. paper)
0387736042 (pbk. :alk. paper)