Public health in action : practicing in the real world /
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| Format: | Book |
| Language: | English |
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Sudbury, Mass. :
Jones and Bartlett Publishers,
[2006]
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Table of Contents:
- How do you know if you have succeeded?
- Act swiftly to protect the public's health
- Know how your house is built
- You must earn credibility
- Fighting HIV and AIDS : finding community leaders in public health
- How do you know if a population is healthy?
- Be a guest in their home
- How do you keep the balls in the air?
- Strike while the iron is hot
- Respect the unwritten rules
- Always stay on the high road
- Have a code of ethics
- You must be ready for anything
- Don't end up in the recycling bin : communicating health information
- The press is not your enemy or your friend
- When you think you have seen it all, look again
- If the public doesn't understand it, it won't happen
- Listen to the children
- Anthrax and airplanes
- The stinky tubing saga
- Is there a doctor in the county?
- Regulating nursing homes : community health, individual health and public resources in an uneasy balance
- Clorox and cooling towers
- Breaking down barriers to health : insuring the children
- Knowledge is power : preventing breast cancer deaths
- The great tobacco wars : part 1, changing our culture around tobacco use
- The great tobacco wars : part 2, how we nearly lost our footing
- Rabies : preventing public fatigue about a fatal illness
- Birdbaths and bug spray : West Nile virus
- Investigating cancer clusters : stepping out from behind the podium
- Timing is everything : tattooing and body piercing
- Calling in extra help : diarrhea on a dairy farm
- Restoring public confidence : strengthening the board of medical practice
- Let the data speak for itself
- The devil team
- The ten minute rule
- When people are angry with you or your department, invite them in
- Preventing childhood lead poisoning : using a public health approach
- Sometimes the toughest battles are on the inside : assessing and managing environmental risks
- House calls in public health
- Remember the "public" in public health : distributing KI
- Mercury : you can still protect the public when there are things you can't control
- Data has no constituency, or does it?
- Be there
- Controversy is an opportunity to focus your message
- Find new ways to involve the public
- Don't just preach to the choir
- Walking the extra mile for children's health : door-to-door lead screening
- Pertussis : if you look, you will find it
- A vision for health planning
- Outcomes are the bottom line for public health
- We must always be prepared
- Make partnerships how you do business : preventive health care for children and adolescents
- It will take all of us to keep the public healthy
- PR (public relations) is not the same as PH (public health)
- Consider every day an adventure
- Skate to where the puck will be
- Two words : public health