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Business management for the equine industry /

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Bibliographic Details
Main Author: Eastwood, Sharon
Other Authors: Jensen, Anne-Lise Riis, Jordon, Anna
Format: Book
Language:English
Published: Ames, Iowa : Blackwell Pub., [2006]
Subjects:
Horse industry > Great Britain > Management.
New business enterprises > Great Britain.
Horses.
Office Management.
Commerce.
United Kingdom.
Table of Contents:
  • Overview
  • The British equine industry
  • The livery industry
  • The external environment
  • The competitive environment
  • The resource appraisal
  • Resource management
  • Strategic planning
  • Marketing
  • The business plan
  • Case studies