Marketing public health : strategies to promote social change /

Show other versions (1)

Bibliographic Details
Main Author:	Siegel, Michael, M.D
Other Authors:	Lotenberg, Lynne Doner
Format:	Book
Language:	English
Published:	Gaithersburg, Md. : Aspen Publishers, 1998.
Subjects:	Public Health. Marketing of Health Services.

Table of Contents:

Emerging threats to the public's health: the need for social change
Marketing social change: a challenge for the public health practitioner
Marketing social change: an opportunity for the public health practitioner
Emerging threats to the survival of public health
Marketing public health: a challenge for the public health practitioner
Marketing public health: an opportunity for the public health practitioner
Marketing public health programs and policies: a case study.
Marketing public health as an institution: a case study
Applying marketing principles to public health
The planning process
Formative research
Framing the message: crafting communication strategies
Translating strategy into tactics
Working with partners
Mass communication: design and implementation issues
Pretesting messages and materials
Monitoring and refining implementation: process evaluation tools
Issues in outcome evaluation
Epilogue: What does the future hold?