rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing public health
    sub title: strategies to promote social change
  name:
    name part: Siegel, Michael
    name part: M.D
    role:
      role term: creator
  name:
    name part: Lotenberg, Lynne Doner.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mdu
    date issued: 1998
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xvii, 530 pages : illustrations ; 24 cm.
  table of contents: Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study.
  table of contents: Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold?
  note: Michael Siegel, Lynne Doner.
  note: "An Aspen Publication".
  note: Includes bibliographical references and index.
  subject:
    topic: Public Health
  subject:
    topic: Marketing of Health Services
  classification: RA427 .S53 1998
  classification: 362.1/068/8
  identifier: 0834210711
  identifier: 98024163
  record info:
    record content source: DLC
    record creation date: 980429
    record change date: 20210818135234.0
    record identifier: in00004490874