Cover Image

Marketing your veterinary practice /

Bibliographic Details
Main Author: Messonnier, Shawn
Format: Book
Language:English
Published: St. Louis : Mosby-Year Book, [1995-]
Subjects:
Veterinary Medicine > economics.
Practice Management, Medical.
Professional Practice.
Table of Contents:
  • v. 1. Introduction to marketing
  • Internal marketing
  • External marketing
  • Mass-media advertising
  • How to get free publicity
  • Appendix.
  • Basic marketing techniques updated
  • Better care improves your practice
  • Marketing on a limited budget
  • My favorite marketing ideas
  • Publicity and promotion
  • Competing with pet superstores ... don't!
  • The "Yellow Pages" revisited
  • New techniques of internal marketing
  • Beyond the basics: advanced veterinary marketing
  • Advanced marketing: a look at a few marketing plans
  • When things don't go as expected: analysis of a marketing idea
  • Successful selling.